In today's society, whether because of a subconscious desire to avoid 'thinking about' death or to just 'do something', attention is focused on helping the family at the time of a loved one's passing through flowers, visits, cards and other tangible efforts. Some families try to channel expressions of support into something useful like donations to a church or charity. But, aside from prayers for the departed in Orthodox (and Catholic) services, nothing is usually done to actually help the soul of he departed when he or she needs it most.
Because most parishes have few liturgies throughout the week...often just on Sunday...the daily liturgy at St. Tikhon's Monastery offers Orthodox faithful the opportunity to help departed souls through daily commemoration at Divine Liturgy as well as traditional pannykhida services.
When a family member or friend passes, submit their name to the monastery. Commemorations for the departed are normally done for the traditional 40 days. Then, send a card to the family with a short note saying (in your own words): "We have arranged for prayers for the soul of 'NAME' for at St. Tikhon's Monastery. As Orthodox Christians we believe that prayers are of great help to those who have departed this life." Then, add personal comments of your own.
This will serve as a reminder to Orthodox Christians to remember to pray for the departed and to hopefully motivate them to help others in the same way. For non-Orthodox, it can open a door to discuss the Faith with them and perhaps lead to their eventual conversion.